Living In Color: Behind The Scenes June 25, 2014 17:10
Think Christmas morning...but BETTER. Two weeks ago, we all rushed outside to witness the delivery of our biggest shipment EVER. With summer lookbook on the mind, we knew this shipment would deliver inspiration. Countless boxes erupted to reveal florals, stripes and colors galore. It didn’t take long before we realized that we wanted to incorporate these carefree and colorful pieces into our summer lookbook, Living in Color.
Next came the best part - styling! We loaded up the racks and got to business. Our goal was to use standout prints and colors - think florals, leopard, and hot pink - while simultaneously creating cohesion between each look.
Every summer has a story, and we wanted our collection to tell the story of a summer with close friends, big sunglasses, and chilly cocktails. True to our vision, we shot our Summer 2014 collection at a backyard pool, complete with popsicles, hula hoops, and flamingos - we had a blast!!
We believe we have captured the true essence of friendships and genuine happiness with our Living in Color lookbook. Now...we challenge you to explore your youthful side and live your life in color! We added TONS of new pieces to our collection today, so we invite you to kick back, relax and shop our summer favorites.